We are Google marketing specialists and one of seven certified Google Ad Grants professionals in the UK. 

We have launched a scheme to help charities take advantage of Google’s Nonprofits grant which helps registered charities reach the top of Google’s search results. 

The Google Nonprofits Ad Grant:

What is it?

Google offers all registered charities a rolling $10,000 grant to spend placing adverts at the top of its search results.

What This Means?

Charities can generate website traffic from the Google searches that are relevant to their causes and goals. Charities choose what Google searches they want to show the adverts for.

Does It Work? 

$10,000 per month goes a long way and can have a huge impact on website traffic. We have helped a theatre achieve £7k in additional ticket sales in just one month, increased donation numbers for a wildlife charity by 12% over 3 months and helped an adoption charity launch its services in a new region generating enquiries in their first week.

How To Take Advantage?

Using your registered charity number and TechSoup validation token we can apply for this grant for you in 10 minutes. Once approved we will consult with you to understand what your goals are and start to build your new website traffic. 

What Do We Charge?

We help charities of all sizes and have packages designed for various levels of support. Get in touch with us for our package breakdown sheet. All packages include and dedicated account manager to help you achieve your goals. 

If registered outside of the UK please check here whether you are eligible to apply.

Don’t just take our word for it…

“Tusk is incredibly grateful for Farrer Digital’s support, which has been instrumental in helping us make the most of our Google Ad Grant. The team there have been very attentive at working out how to grab people’s attention most effectively from who we are and what we do. They have extended Tusk’s reach to the digital community at an important time in the charity’s growth.” – Charlie Mayhew MBE, Chief Executive, Tusk


“Farrer Digital have been extremely helpful in introducing us to the opportunities of Google Grants for charities and then implementing our AdWords advertising.They are really easy to work with and go out of their way to answer questions. We’ve had some great results from their campaigns generating significant value to us and would happily recommend them.” – Anna Whelan, Digital Marketing Officer, Brighton Dome / Brighton Festival



“Farrer Digital have been instrumental in helping us to set up our account and to define and refine our strategy. This project was quite complex as we have a global reach, nine distinct programmes to promote, with very niche content. Farrer helped us to overcome these challenges and to strike a balance between increasing visitors to our site, while ensuring the relevancy of that traffic.” Kirsten Rhodes, Digital Marketing Manager, GSMA


“I want to take this opportunity to say thank you for all your help and hard work on the BSO account. I’m really pleased at how it is running, especially with the uplift from the new website, and hope that it will continue to strengthen over the coming months.”  Nick Cary, Digital Marketing Officer, Bournemouth Symphony Orchestra


As one of Google’s seven UK based certified professionals we are qualified to help you. Please contact our sales manager Oliver to get started. 


+44 7792 312941

Google Ad Grants

Farrer was established in 2012 with the belief that business should be transparent, direct, and less of the rest. As two brothers running an independent business, we pride ourselves on the value and quality that Farrer provides. We aren’t in the business of quick wins or cutting corners — our sights are set on the long-term growth and success of each of our clients.