Google Ad GrantsWe are search engine marketing specialists and Google Partners. We have launched a scheme to help charities take advantage of Google’s Nonprofits grant which helps registered charities reach the top of Google’s search results. Here’s how it works:

The Google Nonprofits Ad Grant:

What is it?

Google offers registered charities the opportunity to compete for exposure within its search results via the advert listings at the top of the page (See example right). A monthly budget of $10,000 (approx £8,000) is provided to spend on placing these adverts in top positions and you will choose which searches you’d like to appear for.

What This Means?

This new exposure at the top of Google for searches relevant to your charity will direct thousands of extra visitors to your site each month. Where you choose what to appear for this traffic can be targeted towards your marketing goals whether it be encouraging sign ups for services, raising awareness for projects, downloading documents, boosting donations or all of them at once.

Does It Work? 

We have helped a theatre achieve £7k in additional ticket sales in just one month, increased donation numbers for a wildlife charity by 12% over 3 months and helped an adoption charity launch its services in a new region by targeting searches within that area generating enquiries in their first week. 

How To Take Advantage?

Using your registered charity number and TechSoup validation token we can apply for this grant for you in 10 minutes. Once approved we will consult with you to understand what your goals are and start to build your new website traffic. The first step is to get in touch with us.

Don’t just take our word for it…

“Tusk is incredibly grateful for Farrer Digital’s support, which has been instrumental in helping us make the most of our Google Ad Grant. The team there have been very attentive at working out how to grab people’s attention most effectively from who we are and what we do. They have extended Tusk’s reach to the digital community at an important time in the charity’s growth.” – Charlie Mayhew MBE, Chief Executive, Tusk


“Farrer Digital have been extremely helpful in introducing us to the opportunities of Google Grants for charities and then implementing our AdWords advertising.They are really easy to work with and go out of their way to answer questions. We’ve had some great results from their campaigns generating significant value to us and would happily recommend them.” – Anna Whelan, Digital Marketing Officer, Brighton Dome / Brighton Festival



As a recognised Google Partner we are qualified to help you. Please contact our sales manager Oliver to get started. Alternatively contact our London HQ with any questions – 0203 488 0918

Google Ad Grants

A handful of the charities we work with…


Farrer Digital specialises in de-risking digital media for brands. We develop growth strategies to help brands get in the right shape to tackle digital platforms.


We help ensure websites are in the correct position to onboard new customers cost effectively and manage campaigns across a range of platforms including Google AdWords, Facebook, Instagram, Bing Ads, Twitter, YouTube and more. We’d be happy to help your brand achieve success digitally.